While in partnership with Impresa, the major portuguese news group, Cupido created the current campaign for Expresso – Portugal’s leading weekly newspaper. This campaign consists in offering a compilation of 20th Century History, written by leading historian Martin Gilbert. The collection is divided into 8 volumes, each of which is offered free with Expresso, one every week.
This offer is one of the initiatives of Expresso as part of their current 40th anniversary celebration. The campaign was featured on a range of different mediums (press, tv, radio and outdoors).
Four different applications integrate this campaign, two of which feature staple historic photographs with a vintage look and feel to them, under the title “The years go by, History remains.”